Working with Prof John Plane at the University of Leeds, they detected that the amount of lithium in the atmosphere at around 100km above Earth increased by a factor of 10.
Dogs act like toddlers when you need help - but cats just watch. Scientists compared 3 groups: pet dogs, cats, and human toddlers in an experiment where a human parent hides and pretends to look for an object. 75% of dogs and children helped. Cats only helped if it was in their personal interest.
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Reporting by Chance Townsend, Caitlin Welsh, Sam Haysom, Amanda Yeo, Shannon Connellan, Cecily Mauran, Mike Pearl, and Adam Rosenberg contributed to this article.
拟人化营销并非简单地“把宠物当人看”，一旦消费具备表达属性，品牌就拥有了长期叙事能力，进入了“文化消费品”赛道；这个赛道的特点是价格弹性更高、品牌忠诚度更强、复购周期更稳定。